Viajando

Context

Viajando is a Cuban mobile app for buying domestic travel tickets. Sitrans launched the “New Identity for Viajando” contest to refresh its image. My proposal won.

Challenge

Design a new visual identity (logo) and the full user interface so that buying a ticket feels fast, safe and modern, while keeping the color recognition users already had of the app.

Concept

Beyond the app's core function, I wanted to represent the essential scene of traveling. From where do you witness the whole journey, whatever the transport? From the passenger seat, next to the window we spend hours looking through.

That seat and window, combined with the V initial of the name, build the new identifier.

Visual identity

Simplicity, dynamism and safety define the brand: clean, refined shapes, slanted forms that add movement, and a visual balance grounded in the morphology of the letter V.

For color I started from the hues the app already used and shifted their tone to protect recognition. Blue stands for security and technology; yellow evokes the sunlight coming through the windows while traveling.

Interface

I designed three key screens for an intuitive, modern experience:

• Ticket search
• Seat selection
• Purchased ticket

All of them serve one goal: helping users find and buy their ticket quickly and safely.

Result

Winning proposal of the “New Identity for Viajando” contest.